Plucking stars from TikTok and Youtube makes a ton of sense. Why overindex on books (just think about it, young adults and books!) when there's plenty of net-new IP being created, funneled and distributed on the social networks everyday? And most of this content is comedy genre.
Excellent stuff - your writing and perspective is objective, rational and spot-on.
It’s easy to criticize, but to me there are only a few “container” brands, brands that hold lots of IP or services, that the US consumer understands. Disney, Google, Amazon. MAX will not likely be one of them. I can see the desire to create a one signup experience with lots of content but you really need a great UX and as you mentioned MAX is not it right now. I enjoyed your take on the content strategy, like the IP development one you did on web3 a few months ago.
I now want you to go deep on all the studios and platforms please. Thanks.
Not qualified to comment on this one, other than a bit dry and long. Though, good to see you back writing!
Plucking stars from TikTok and Youtube makes a ton of sense. Why overindex on books (just think about it, young adults and books!) when there's plenty of net-new IP being created, funneled and distributed on the social networks everyday? And most of this content is comedy genre.
Excellent stuff - your writing and perspective is objective, rational and spot-on.
It’s easy to criticize, but to me there are only a few “container” brands, brands that hold lots of IP or services, that the US consumer understands. Disney, Google, Amazon. MAX will not likely be one of them. I can see the desire to create a one signup experience with lots of content but you really need a great UX and as you mentioned MAX is not it right now. I enjoyed your take on the content strategy, like the IP development one you did on web3 a few months ago.
Variety is the spice of life ( so my wife tells me) look forward to next one!